we promise we're getting to the fonts soon. Power communicates confidence while Innovation is the language of new ideas. We might use the language of Prestige when we need to communicate that something is the best we use the language of Passion when we need to create a personal connection with others. There are seven of these "languages" we communicate in, each in different situations and to achieve different results: Innovation, Power, Passion, Prestige, Trust, Mystique, and Alert. And we don't mean English, Spanish, or Russian – we mean the languages of different modes of operation. We use different languages to communicate every day.
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